Hello to all, and Happy Wednesday!
It’s the middle of the week, and I realized that I have left PlayCo’s audience in the dark about last week’s adventures! With no time to waste, here is what you missed on last week’s episode of the Cajun Invasion…
Throughout last week, the focus of PlayCo’s marketing team (i.e. Delena and I) was to get a firmer grasp on each other’s views of various social media strategies. Delena is a major trailblazer as far as producing and PR is concerned, so she and I brainstormed about how to incorporate new social media outlets into PlayCo’s marketing routine. While I can’t reveal PlayCo’s secrets about promotional plans for our upcoming season, I can tell you what I took away from our meetings last week. Every tweet, blog post, or “Like” should be relevant to the company’s overal objective. PlayCo’s objective, for instance, is to produce and advocate work created around the world. It’s an international focus, so every social media outlet has to advance that somehow. I know you are thinking that that is a no-brainer. While this concept is rather obvious to you marketing mavens out there, my internship with PlayCo has allowed me to expand on this idea and apply it to other organizations I work with. So for anyone who wants to learn how to expand their horizons and use social media as an important means of promotion, theatre companies are a great learning environment for that. Working for non-profits has definitely taught me valuable lessons in identifying every single resource I have and then stretching it to use it effectively and efficiently.
On a funnier, PlayCo-related note, Patrick (another fabulous intern) and I had a small photo shoot with some of the old costumes from Invasion! that PlayCo donated to The Salvation Army. Check us out!
On a less career-specific note, my Mom visited this past weekend! She had only been to New York once before, so we had a lot of sites to see. Since I have been here for a couple of months, I gave her an informed tour of NYC, and I showed her the New York Observer building where PlayCo is located. We also went to an awesome steakhouse and an italian place that was a little off the beaten path. While I wanted to take her to some of the less touristy parts of the city, she insisted that we walk around Central Park and visit some shops on fifth avenue. I couldn’t help but think that there were better things to do than shop in this great city. Despite the fact that I dislike shopping, there was one tourist attraction that neither I nor my mom (or any five-year-old) could resist: FAO Schwarz!
And that’s it for last week’s adventures in NYC! Check back next week for more insight about what it’s like to be a southern intern working in the Big Apple!
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